Top 5 Social Apps on Android in Africa - Q3 2022

Throughout the third quarter of 2022, the top five social apps on the Android platform in Africa—TikTok, Facebook Lite, TikTok Lite - Save Data, Instagram, and Facebook—exhibited notable trends in downloads, revenue, and active users.

TikTok experienced significant revenue growth, starting at around $201K in late June and peaking at approximately $241K by mid-September. Weekly downloads saw a spike, particularly in late August, reaching nearly 1.5M. Active users steadily increased, peaking at around 24M in late September.

Facebook Lite maintained a robust download rate throughout the quarter, with a notable peak of approximately 1.5M downloads in late August. Active users showed a consistent upward trend, growing from around 21M in late June to nearly 24M by the end of September.

TikTok Lite - Save Data also saw a significant increase in downloads, reaching around 1M in late August. Active users grew steadily, peaking at approximately 11.6M in late September.

Instagram had a relatively stable revenue stream, with minor fluctuations, peaking at $264 in late September. Downloads were consistent, with a notable increase to around 745K in early September. Active users remained steady, hovering around 31M throughout the quarter.

Facebook showed consistent weekly revenue, averaging around $5K, with slight fluctuations. Downloads peaked at nearly 1M in late August. Active users exhibited a strong upward trend, peaking at approximately 92M in late September.

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